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Introduction to Zhao Kai’s Studio (Base)

Introduction to Zhao Kai’s Studio (Base), Shanghai Development Strategic Research Institute

   Centering on key issues in the development of new media and aiming at the public need of the audience and cultural harmony and prosperity, the studio, based on Shanghai’s reality, the characteristics of the discipline of journalism and communication and its own strategic position, focuses on five research areas: technology, audience, industry, culture and policy. There are four sub-topics specifically: modern features and trends of new media development (technology); features of urban audience in new media environment (audience); development of new media and institutional innovation of cultural management; the development strategy of the cultural prosperity-promoting industry of new media (industry).